University set brief to champion an issue that we are passionate about.  

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I chose the Trussell Trust/Cardiff Foodbank, in order to write a persuasive brief and identify an area of communication design needed.  

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I established that the number of shoppers in supermarkets did not match up with the low number of donations and wanted to change this.

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The solution was prompts at the checkout, including a scannable leaflet to the value of £1 which would go through with the rest of your shopping, and checkout divides, to be an unobtrusive and easy way of donating.

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